About Us

iDive Florida is a local dive shop owned and operated by Jason Ellins and Shawn Hern who are both active NAUI Instructors with a passion for sharing the sport of scuba diving. Together they have over 20+ years of experience in the sport. They have been friends for over 25 years and bring a wealth of experience from previous ventures. Shawn and Jason purchased iDive from the previous owner in October of 2016 with the idea of growing the business for the local community and to one day possibly pass it along to their kids. We along with our amazing staff have a fun loving attitude and desire to share our love for the sport of diving while maintaining the highest of safety standards.

"The long and short of it is that we are the best, come dive with us!"


Flagler College, Marineland, and many other notable, local staples of Northeast Florida are regular customers. 

iDive has a diversified and knowledgeable staff that along with Shawn and Jason have a love for SCUBA! They have helped build iDive into the dive shop it is today.

iDive truly started from the ground up, and now has more (and higher) reviews online than any other dive shop from Palm Coast up through Jacksonville!  Not only that, we have an EXTREMELY active social media communication & now even have our own Free App!
  • Highest rated & most reviewed on any major search engine.
  • Most diverse and qualified staff, not to mention talented.
  • Dive shop boutique is located right on A1A, in the heart of everything Saint Augustine is famous for.
  • Perfect safety record.
  • Extremely active and engaged social media.
  • Cutting edge communication:  From apps to in-store iPads, we are always trying to make it easier to dive!

Download our App, check reviews, & ask around!  We have the best scuba classes, at the best prices, always.

We hope to see you in our dive shop, speak with you online or better yet, go diving with you very soon!

Thanks for taking a few minutes to read our history.

What are you wading for?